The Dual Response
Our MaxDiffPro studies can include a "Dual Response" question to enhance the insights
we gather. This option is customizable to fit the unique needs of your study.
After identifying the top choice in a MaxDiffPro task, we ask participants a "Dual
Response" question to gauge their true commitment to their preference, determining if they would
realistically subscribe to, buy, or interact with it.
We tailor Dual Response to fit your study, from assessing willingness to "join" a party,
"subscribe" to a gym, to decisions on "buying" or "renting." The aim is to understand
the impact of each option on your specific outcome.
Advantages:
- ADD: add.
- ADD: add.
- ADD: add.
- ADD: add.
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Balanced Design
We use an in-house algorithm to implement a 'balanced design' rather than relying on random displays,
ensuring more pairs and triplets are shown for fairer assessments. This approach avoids bias and
uneven item distribution, resulting in more accurate, reliable, and actionable survey data.
Advantages:
- Improved Data Quality: Ensures data reliability and accuracy through consistent
representation.
- Reduces Systematic Bias: Minimizes bias by evenly distributing items across comparisons.
- Enhanced Discriminatory Power: Identifies item preferences more effectively, capturing
logical patterns (e.g., if A > B and B > C, then A > C).
- Easier Analytics: Simplifies data analysis and interpretation by structuring comparisons
logically.
- Reduced Participant Fatigue: Prevents overexposure to the same items, maintaining
engagement.
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