1. DCM Philosophy — Beyond the Hammer and Nail
Discrete choice experiments (DCEs) are at the heart of DCMPro—but we don't treat them as a
one‑size‑fits‑all hammer. Instead, we see DCM as a versatile toolbox that can be tailored to any
business challenge. Our philosophy rests on three pillars:
- Real‑world relevance: We craft choice tasks that mirror the decisions your
customers actually make.
- Creative problem solving: We ask more than “Which would you buy?”—we invent
scenarios that uncover hidden drivers of preference and purchase.
- Actionable insights: We transform raw choice data into clear recommendations,
from pricing and product features to go‑to‑market strategies.
By viewing every project through this lens, we ensure our models aren't just statistically
sound—they're strategically impactful.
2. Analytical Approach — From Data Collection to Simulation
Our end‑to‑end process is built on our in‑house Bayesian engine, which runs every step from survey
design to simulation. Here's how we spin the DCM wheel:
- Experiment Design: Custom DCEs that capture trade‑offs, feature interactions,
and real‑world constraints.
- Model Estimation: Bayesian estimation of choice models handling heterogeneity,
missing data, and complex correlation structures.
- Segmentation & MaxDiff: Integrated advanced segmentation and MaxDiff methods to
uncover distinct customer groups and priority attributes.
- Data Fusion: Merging choice data with your CRM, web analytics, and transaction
records to enrich insights.
- Simulation & “What‑If” Analysis: Stand‑alone simulator lets you test pricing
scenarios, feature bundles, and market entry strategies in minutes.
At every step, we fine‑tune our algorithms and designs based on your objectives, ensuring that the
final models are both accurate and business‑ready.
3. Tools & Deliverables — Your Complete DCMPro Toolkit
DCMPro isn't just a report—it's a living system you and your team can use every day. Our standard
deliverables include:
- Survey blueprints and experimental design specifications
- Bayesian model outputs with in‑depth statistical diagnostics
- Segment profiles and MaxDiff attribute rankings
- Data‑fusion scripts for seamless integration with your data warehouse
- Interactive “What‑If” simulator with exportable dashboards
- Training workshops and comprehensive documentation
Optional add‑ons: full PowerPoint decks, custom APIs, or bespoke integrations with your marketing and
analytics platforms.